Planning for Non-Executive Director Roles in UAE?

R Philip • March 14, 2025

Role of the Non-executive Director on a board

As I ponder a couple of non-exec director roles that came my way, I did a bit of research into the role of a director in a startup.

In early-stage startups, a well-structured board of directors is crucial for guiding the company toward success.

According to Greg Adkin, the board’s role can be encapsulated in the acronym SPIFS, representing five key areas:

1. Strategy: The board assists in defining and validating the company’s business approach, ensuring a clear path to market fit and competitive differentiation.

2. People: Board members provide guidance in assembling a competent management team, addressing personnel issues, and reflecting on the emerging company culture.

3. Image: The board plays a role in enhancing the company’s market perception and branding, leveraging their networks and experience to build credibility and visibility.

4. Finance: Establishing sound financial practices and oversight is a key responsibility of the board, including handling corporate matters like issuing stock, setting up stock option plans, and authorizing fundraising or loans.

5. Systems for Compliance: The board ensures adherence to legal and regulatory standards, implementing systems that safeguard the company against potential legal pitfalls.

Useful framework for considering director roles.

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